Bank Training International helps boost sales and differentiate your bank.

L3 Business Development: Linking Training to Marketing

Hit the Bullseye with L3 Business Development

Over the years, BTI discovered four critical consistencies within financial services companies that directly impacts financial performance:

  • The annual strategic plan of most institutions fails to be effectively translated into practical departmental strategies.  
  • Too much energy and capital is focused on bringing in new relationships rather than maximizing and leveraging existing relationships. 
  • The marketing strategies, web sites and collateral materials used by most institutions are extremely similar and highly generic.
  • Employees often have negative misperceptions about “selling” and lack the confidence and skill to effectively sell value and a relationship over rates and fees.

To help institutions address these four factors,  BTI has developed a new approach that translates a bank’s strategic plan into a carefully synchronized and choreographed tactical execution plan comprising strategy development, marketing and sales strategies. It’s called The L3 Business Development Process™.  

The L3 Business Development Process™.

The L3 Business Development Process couples BTI’s proven training and culture changing methodologies with unique marketing services. Whereas the marketing helps build greater market share with innovative and highly differentiated marketing programs, BTI’s training services ensure employees have the right strategy, the right tools and the right skills to better sell an institution’s products and services. The combination offers institutions a more synergistic approach between departments that leverages relationships rather than rates, and promises a far greater ROI as a result.

The L3 Business Development Process™ will:

  • Differentiate an institution from its competition
  • Help grow an institution’s market share and expand its existing relationships
  • Help an institution leverage three of its most important assets: its existing markets, its existing loan and deposit relationships, and its existing contacts.
  • Establish better business and relationship development processes
  • Help unearth and communicate an institution’s value

More Information

For more information on our L3 Business Development Process, contact us today.